Here is a little note from one of my marketing sponsors that I wanted to share with you all.
Recruiting vs Sponsoring
Every time I take a step back and really think about Network Marketing
and what the potential is I often wonder if we are making Network
Marketing to hard? After working from home on a full time basis now for
well over 10 years you would think I would know the secret to success.
Well I have good news for you I believe I do know the secret to success
and yes we are making Network Marketing to hard. I am going to break
this down into 3 steps: Recruiting vs Sponsoring, the secret formula for
success, and give it time.
Recruiting vs Sponsoring: I think that not understanding the difference
between Recruiting and Sponsoring is one of the biggest problems in the
industry. Let start by giving a brief explanation: Recruiting is simply
the act of bringing someone into your business. Sponsoring on the other
hand goes several steps farther. It includes the sign up process and
then the mentoring, training, and supporting necessary to help your new
distributor attain their goals. This is a long term commitment to your
new business partner.
When I look back at my biggest success over the last 10 years, building
an organization of over 75,000 active distributors in 24 months, I only
sponsored 3 front line distributors and I put all of my focus in helping
those 3 people reach their goals. The interesting thing was within 24
months all three of them were making a multiple six figure residual
income and they were not relying on me much at all. They had their own
business and things were great. That is an example of what can happen if
you understand the difference between Recruiting and Sponsoring.
Now let me tell you the mistake I made next. After selling that business
I started over. What was I thinking? I turned the American dream into
the American nightmare. This time I thought I was going to take my
business to the next level. I put together a huge advertising budget,
set up several e-mail servers, and even a 100 line auto dialing system. I
turned this machine on and started generating 100’s of fresh leads a
day and turned that into 30-50 new distributors a month. I thought that I
had finally figured out the secret to success, boy was I wrong. I
continued on this path for almost 5 years sponsoring 30-50 distributors
per month, month in and month out working harder than ever before trying
to take my business to the next level. After five years my group had
well over 100,000 sign ups. The bad news is only around 10,000 were
active and only one person out of the 1000’s that I personally recruited
was making a six figure residual income. What was wrong with this
picture? I worked what seemed to be twice as hard for 3 years longer
made less than half the money and had less than 1/5 of the active
distributors. The reason I am writing this report is to help make sure
you do not make the same mistake I did while trying to take your
business to the next level. My new plan this year is to sponsor 5 people
and mentor, train, and support them so they can attain their goals. Why
five? Well really no particular reason that was just the number that I
felt I could work with on a daily basis to give them the support they
will need to get their new business up and running. I do want to point
out one interesting thing though. The greatest thing about Network
Marketing in my opinion is leverage. Leverage is really what this
business is all about. Let me explain how this works, Network Marketing
in a perfect world is a lot of people doing a little work. This short
exercise will show you the power of a lot of people doing a little bit
and how that can turn into massive leverage.
Let’s say you sponsor just 2, 3, 4, or 5 people and duplicate this effort 4 times.
Level 1: 2 Level 1: 3 Level 1: 4 Level 1: 5
Level 2: 4 Level 2: 9 Level 2: 16 Level 2: 25
Level 3: 8 Level 3: 27 Level 3: 64 Level 3: 125
Level 4: 16 Level 4: 81 Level 4:256 Level 4: 625
Total: 30 Total: 120 Total: 340 Total: 780
This is a simple exercise to point out how big of a difference one
person can make. Even though when you look at these numbers they are
hundreds apart the real difference between each group is only one. Once
you understand this I think it will make a lot more sense why you want
to become a great sponsor and not a great recruiter.
