Zig Ziglar - The QUIET Way to Overcome Objections

Begin with a:

Question. You must ask questions to
Understand the objection. Once you understand the objection you must
Identify the objection. To identify the objection you must
Empathize with the prospect.If you empathize instead of sympathize you are ready to 
Test the objection. When you test the objection and make it real you increase your chance of closing the sell.

Zig Ziglar