Step 5 - Recruiting is a process, it's not an event.

Understand Recruiting is a process, it's not an event.

I do the same thing over and over and over and over and over. It's the same thing every single day.




One of my mentors, Dale Calvert shared a story with me. A few years ago he was speaking at an event in Dallas Texas. It was a Friday and Saturday and they flew him out on a Thursday. When he was going out to the airport the vice president of the company said, "Dale we noticed you were flying our tonight and your plane was coming in at 4. We are having a dinner with 30 of the top leaders in the company and wondered if you would like to come along and eat with us and maybe say something for about 10 or 15 minutes."  So he flew out there and went to dinner and had a nice meal. 

He said he was listening throughout the meal because he didn't know what he was going to say to this group of leaders. He hears them telling there stories about recruiting the cab driver and this one talking about how they sponsored somebody on the plane and he's listening to their stories. Then the VP said, "Dale is going to be speaking with us tomorrow and we want him to say a few words." 

So Dale got up and asked, "How many of you guys sponsored somebody from the time you left home till the time you got here?" and about a third of the room indicated that they had. Then he asked, "How many of you tried to?" and everybody raised their hand. Then he said that was their number one problem. He said you could here a pin drop, They're thinking, why is this guy speaking to us? Why are we having him speak to our people tomorrow? He said you could feel the tension in the room.

He continued, "that is your number one problem. Let me explain. For you guys, for 3% of the population. you can sit down with somebody on an airplane and communicate. and maybe sign them up for something. Or the cab driver. You're that good of a communicator dash salesperson, whatever you want to call it. But I want to tell you what, every time you share one of those stories you freak out your entire team because they can't do that. They don't want to do that. They're not capable of doing that and you have got to quit doing that because recruiting is not an event, recruiting is a process. And when you make it an event because you are capable of making it an event, I'm telling you most of your people can not do that and if they think that's what they have to do to be successful in this business they aren't going to do it. They aren't even going to attempt to do it."

It's a process guys. 

It's play one, play two; play one, play two; play one, play two; play one, play two; play one, play two; play one, play two; play one, play two.

Its the same thing over and over and over and over. Its a process. It's real simple.

So play one, every person that we have enrolled, every single person, went to a web site first. 100% of the people. I have not enrolled one person from a one on one presentation. I've never sponsored one. I've never sat down in a coffee shop and explained the comp plan to one person that joined. Not a single one. If I tried to explain it I mess it up. I'm good at getting people to look, That's it.

Play one is to get people to look at a tool, a website, CD, DVD. That's play one. You get it in front of their hands and that's it. You get them to look.

Then we follow up. And we follow up with people that we ask this one question, "what questions do I need to answer for you before we get you started."

If they say they don't think they want to join you, say thank you and move on.

We've gotten this idea that if we're really, really, really, really nice to people, maybe they will join us.

If people join because we are really, really, really nice to them they won't do squat after they get here.

You can nice them into the business all day long an they will never do anything.

I would rather somebody not particularly like me and have reasons to do something in the business than some body, "oh I just love Keith".

I don't need that, I don't want you to join because you like me I want you to join because you have something you want to accomplish in life. Because you are sick and tired of being sick and tired.

That's the people I'm looking for. The rest, it just doesn't matter.

We have to get our heads wrapped around what it takes to build our business. Play 1 play 2, play 1 play 2. The less you say the more money you make.

Get help.

Contact your sponsor and find out who your up-line is. Make a call to those people and get to know them a little bit.

In the beginning you are going to have people ask questions you don't know. So you have someone you can call to find out. If you wait for all the lights to turn green before get in the car to go downtown, you're never going to get down town.

People think they have to know everything before they get started. "I just got to study this. I got to know in case somebody asks me something. I want to know what I'm doing."

Don't tell them anything, Don't tell them squat. The less you know the better off you will be.

Just shut up and get them to the website. Once you get them to the website and they ask something you don't know say I don't know but let me get someone on the phone right now that might have the answer. That's all you have to do in the beginning. It doesn't matter. The only place it matters is in your own brain.

People want to analyze until they are paralyzed. Jim Rohn talks about this guy that keeps bringing all this building material to the building site, He brings the concrete. he brings the plywood,. he brings the 2x4's and he keeps bringing all this stuff to the building site and he never builds anything.. That's what people get caught up in. A lot of people are like that.

The key is fail forward quickly. Get as many no's as you can as quick as you can and you will have more going on than you can keep up with. If you try to learn it all you will never know it all. It will never happen

So get with your upline sponsor to find out which websites are recommended for play one.